Museum of Ice Cream
SWEETS PLAY SPACE
This project’s scope was to design an immersive playscape in the Museum of Ice Cream’s fantasy style. Bright colors, dynamic graphics, and interactive custom play equipment would flesh out the space into a striking 360 muraled room.
PROJECT
ROLE
My role in this project was creating the concept from blue skies through to spec and tech pack. 3D modeling, rendering, animation mock ups, and scaled 3d explorations all were necessary to bring the ‘Play Space’ from idea to reality.
EXPERIENCE AND FLOW
LOCATION 558 Broadway, New York, NY 10012
COLORS &
MATERIALS
FLOORING MATERIALS
Custom designed Tarkett rubber flooring
360 IMERSIVE VINYL
INLAID FLOORING + WRAPPED WALL MURALS
INSPO 01
INSPO 02
INSPO 02
PATTERN EXPLORATIONS
The goal was to create a responsive graphic that activated both the room and the equipment so we took inspiration from older 1960’s graphic design as well as previous Museum of Ice Cream installations.
Using custom inlaid flooring, I was able to design a 360 wrapped graphic that would bleed from the walls to the ceiling.
PATTERN DEVELOPMENT
Floor View
Ceiling View
WRAPPED MURAL
PAINT BY GUIDE FOR THE MURALISTS
South Wall
West Wall
East Wall
AREAS OF
ACTIVATION
-
Solo Play
-
On brand redesign.
-
Group or solo play.
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Pair play.
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Group Play.
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Group or solo play.
001
SUNDAE BOWL - BALL PIT
Exploration 001
Exploration 001
Exploration 003
002
BALL TOSS
EXPLORATION 01
EXPLORATION 02
EXPLORATION 03
003
SPOON TEETER TOTTER
Movement model 001
Use Case Context
004
JUNGLE GYM LADDERS
005
SWINGSET
Use Case Context
Final Form Factor
006
LEAVE YOUR MARK
FINAL CONCEPT
CONCEPT 03 - Sprinkle Pod Refinement
INTERACTIVE + IMMERSIVE
INTENTION
Our intention with ‘Leave Your Mark’ was to create a secluded space that guests could explore for a more personal activated experience.
With ice cream themed prompts that guests could leave behind, our goal was to have guests feel like they ‘left their mark’ for others to also enjoy.
CONCEPT 01
CONCEPT 02
EARLY PLAYGROUND CONCEPTING
The defining concept for this area was that of a space for free form play and exploration for guests and children.
The logic was to create a space that holds high energy. The goal was to bring in the universal nostalgia of a childhood playground which would serve the imagination of both adults and children.
PROJECT LEAD
Rowan Doyle
INSTALLATION DESIGNER
Selena Norman
PRODUCERS
Amy Nguyen
Virgina Leigh
TECHNICAL DESIGNER
Sonnt Mok
LIGHTING DESIGN
To Be Assigned
EXTERNAL FABRICATORS
Space Craft